Fashion

Tell us a little about this collection for Target. What set’s it apart from other plus-size lines? What are some highlights of the collection?

Pure Energy was originally conceived to fill a void in affordable trendy plus-size fashion. We take the latest trends and make them flattering for curvy girls. The entire collection is a highlight, but our best sellers are the leggings, floral dresses, and distressed denim.

What was the greatest challenge in creating this collection?

Designing plus-size styles that flatter the natural curves of a woman is very difficult. Plus-size ladies come in all shapes and sizes, and we strive to get a fit that works for everyone.

Obviously not everyone is shaped the same, and we’re wondering if you used different plus-sized fit models in creating this collection.

We’ve worked with numerous plus-size models and focus groups. Our designs start with a size 12-14 model, but obviously we make adjustments as necessary. In October we worked with Lizzie Miller, known for her recent semi-nude plus-size shot in Glamour magazine. This was the first time we worked with such a small model, but it was a great experience to see how our shapes fit her body.

Given that many of us are not size twos and fours (let alone zeros!) what are some tips you’ve learned to slenderize using clothing?

Stay away from boxy or shapeless styles. Accentuate your assets. Tight where it’s good, flowy where it’s not!

What’s one thing a plus-sized gal should avoid? Similarly, can you still be trendy and wear plus-sized clothes?

Plus-sized gals should avoid the extremes. Nothing too tight, nothing too loose. You know your best assets, so find styles that show those curves off! And yes! Anyone can be trendy and hip — that’s what Pure Energy is here for.

What’s the design process for you like? Was it different for this collection?

I start with hundreds of ideas, piles of fabrics, and start putting the puzzle together. It’s the same process for each collection, but there are always things that change. This collection we spent more time with fabric and colour, as we’re starting to get a better grasp on the shapes and fit.

Who are your favourite designers?

I love Alber Elbaz (Lanvin), Vivienne Westwood, Phillip Lim, Kimberly Ovitz, Rick Owens, and The Row.

What’s on your fashion wish list for Spring 2010?

I really like classic, timeless accessories right now. But in my dream world? A vintage Chanel bag, Louboutin black pumps, or a classic Rolex. I like to mix classic accessories with affordable trendy fashion.

What are some of your closet staples?

Leggings, blazers, skinny jeans, long cardigans.

What’s your favourite trend of all time?

It’s impossible to pick one! I love jeans, so maybe this decade long denim craze?

What trend do you wish would disappear for good?

Acid wash and skull prints.

Pure Energy is sold exclusively at Target stores and online at Target.com. Sizes offered are 1 - 4 (or 14-24) with prices ranging from $14.99-$29.99.

Snow, slush and puddles may signify winter’s arrival but how do such harsh elements mix with stylish footwear? Better than you think. We’ve found a collection of footwear to prove that there is a way to stay warm and look hot in bad winter weather.

Whether you’re hitting the slopes or navigating snowy city streets - or just walking down the not-so-wintry Mumbai roads, we’ve got boots to keep you dry, warm and looking good.And with price points to match any budget, your wallet will be as cozy as your (dry) feet. Read on for our choice picks.

Tods
Black Boots
Rs 31,165, tods.com